This step is required in order to get the Google Ads data in your GA4 property. When you view a report that surfaces a large amount of data, you might notice less common values grouped under an (other) row. Click Variable Configuration > Regex Table. To access Explorations, you need to have a GA4 property set up for your website or app. If you are not sure what custom metrics are, this video is. Step-3: Now click on ‘Events’. Custom metrics in GA4 are those that you create based on what you want to track, and they are used to collect and analyze data that GA does not automatically track. If you’re using the free feature from GA4 to export data to BigQuery, you’ll be confronted with a new way of data storage. The event is set up as a conversion, so it will be included in the conversions column of reports. Important: If you don't see the Create event button in the top right of the table, then you don't have the Editor or Administrator role, which is required to create and modify events. Choose “edit” or “archive”. By default, all event types are enabled. Custom dimensions and metrics allow you to combine GA4 data with non-GA4. For example, in Google Analytics 4, the name of an event that a user triggers is the dimension. Google Analytics allows you to integrate mobile app and website usage data into a single GA Property. So they will have no impact on the historical data. In Metric name, enter a unique name for the new metric. You can also use a blank template to create a free form report, but we like the free form option because it populates the report with some data to start. Click Metrics. This gives you great flexibility and refinement in how you measure your. UA. Here are just a few examples of custom dimensions: is_newsletter_subscriber; page_brand; is_newsletter_subscriber; custom_sales_region Step 1: Navigate to your Google Analytics 4 property and click on the ‘Configure’ link. Click the View menu to bring up a list of views associated with the selected property. ehmon. Set up conversions. According to a statement from Google, the. Follow the steps below to use automated insights in GA4: Step 1: Log in to your Google Analytics 4 account. Click on “Custom dimensions” and then “Create custom dimensions”. 'email': users who click a link in an email marketing campaign. . How Google Analytics is organized Create an organization Switch between accounts and properties Structure your Analytics account Edit / delete accounts, properties, and data streams Move a property Delete / restore accounts and properties Access and data-restriction management Add, edit, and delete users and user groups Universal Analytics. Step-2: Click on the ‘ Explore ‘ link in your GA4 property: Step-3: Click on the ‘ Blank ‘ exploration template to create a new exploration report from scratch: Get this 70 page. When a user performs an action that changes the value of a user property, Analytics will collect. To remove a metric, click the Remove icon. The video below shows a report cooked with some of the new plugged fields by the Data Studio data source, from our Google Analytics 4 property. This gives you great flexibility and refinement in how you measure your. In Event Name, enter the name of the event (for example, view_item_list ). #2 Click on the ‘ + Create Property ‘ button: #3 Hover your mouse over ‘Roll-up Property’ and then click on the ‘ Create’ button: #4 Give a name to your roll-up property. Then, modify your tracking code. To set up custom alerts in Google Analytics 4 for anomaly detection and to monitor changes in your site’s metrics, you can use GA4’s custom insights. Did you can know you can create custom events in GA4 *without* Google Tag Manager? It's true, you can use the Create Event function within the GA4 platform t. This means that you can: See reporting data and configuration settings. 4. Click Add new condition to add users who meet conditions based on dimensions, metrics, and events. In Metric name, enter a unique name for the new metric. On top, where it says Untitled audience, is where you enter the name of your audience. There is also an easier way and it’s recommended if. You can enter the name of a metric or scroll through the drop-down to select a metric. Create a new template by selecting metrics, dimensions & date ranges or click edit next to any existing ones If. Step 4: Select the Google Analytics connector. So, we'll show you how to create all types of segments by using exploration reports in GA4. Note that I disabled the automatic 'search' event in GA4 admin in this case so there would not be any double counting. The GA4 average engagement time is calculated as a sum of user engagement durations per active user. Leverage custom GA4 templates. 3. Follow the steps below to create a second exclude internal traffic filter: Step-1: Navigate to the ‘Admin’ section of your GA4 property. Click on ‘Report Snapshot’ in the reporting menu. Make sure you are in the correct account and property. Add combinations of segments, dimensions, custom metrics, and data visualization graphs to analyze specific business. Create Goals. g. Step 2: Navigate to the “Explore” section. Enter a name and description for the audience. Select the Click URL variable. Let’s create our blend. These new metrics are based on “engaged sessions,” which Google has so kindly defined as: Sessions that lasted longer than 10 seconds, or had a conversion event, or had two or more screen or pageviews. You can access the Events report in Google Analytics 4 by following the steps below: Step-1: Navigate to your GA4 property and click on ‘Reports’. Give the custom event a name. The third step is different and is described below. Average Engagement Time. However, if you prefer pre-configuring the conversion, follow these steps: Navigate to ‘Configure’ and then ‘Conversions’. Once you save and publish your Collection, it will show up as a Dashboard on your main Report screen. Click ‘Create Dashboard’. Once you’ve logged into Google Analytics and you’re looking at the reports, navigate to ‘Configure’. Since the dimension we want is already listed (as it’s available in the drop-down of the Tech details report), all. To create a custom metric in GA4 using a default parameter, start by going to the Custom Definitions report under Configure and selecting Create Custom Metric. Follow the below steps to create a segment overlap report in GA4. Click on "New" to create a. The completion rate for this step is 4. Custom metrics also allow you to integrate data from outside sources (such as data from your client’s SEO platform or CRM) into GA4. Other dimensions and metrics that you might need are a bit harder to access. How GA4 differs from Universal Analytics. 4. Compare subsets of data. Then select ‘CUSTOM QUERY’ on the left-hand side and select your BigQuery billing project. Go to your GA4 property in the menu click ‘ Configure’ (1), go to ‘ Custom definitions’ (2) and click ‘ Create custom dimensions’ (3): Follow the overview table above and add one user custom dimension at the time. Step-3: Click on the three dots menu next to the user property (aka user-scoped custom dimension) you want to delete: Step-4: Click on the ‘ Archive ‘ option: Step-5: Click on the ‘Archive’ button: Note. You can combine metrics and dimensions from different Google Analytics standard reports in one custom report. Click New audience. Step 2: log in to Google Analytics and navigate to the relevant view. 2. The custom buckets allow you to see metrics for related groups of information. Navigate to Library, and click it (Note that you should be an editor or administrator to access the library option) In the reports section, click on “Create new Report”. I’ve worked on 3 use cases using new available custom fields from GA4: Video section using custom dimensions and metric: Custom dimension (video visible or not) as filter, and bar chart. Client: Under Linked accounts, select Analytics, then the specific account. A lot of Google Analytics 4 dimensions and metrics can be derived straight from the tables without performing calculations on the data. How to create custom dimensions and metrics in GA4 Advantages of custom dimensions and metrics in GA4 1. With Metric Builder, you can pull custom metrics to get a more granular view of your company’s performance. In Admin, under Data display, click Custom definitions. In the PROPERTY column, click Custom Tables. 1. Analytics evaluates data filters from the point of creation forward. Defined custom dimension in GA called "User ID" with scope User 2. First, Open your GA4 account. Make sure you are viewing a detail report. In UA, users can create custom reports based on specific metrics and dimensions. Analytics shows an empty report or exploration with the text "No data available", the text. GA4 Simplifies Data Flow with Custom Dimensions & Parameters. First, follow step 1 and 2 from the first category of custom insights. Select the right dimension or metric and click on the three dots on the right side. If you do, then head to the Admin section, select ‘Custom Definitions’, choose the ‘Calculated Metrics’ tab, and click ‘Create Calculated Metric’. Prerequisite: Edit-level access to the Google Analytics account where you want to create a GA4 property. Then, choose “change counting method” as you can see below. Step 2: click on + New Custom Dimension. You’ll need to be logged in with an account that has access to BigQuery. Get Started. From the left menu, access the report library. In the. Click on ‘Create’. Step 3: fill in Name, Scope and State (active vs. Click ‘New Conversion Event’ in the top right corner. Configured in Tag Manager in page view tag, a new variable to capture the user_id from the data layer. 💡. Add the dimension and metric to rows and. This would allow you to display the event count and other metrics. In the REPORT DATA section, click Metrics. Step 2: Click on ‘Events’. See moreYou can create an event-scoped custom metric by registering a parameter with event scope in the GA4 user interface. Your connected Universal Analytics property remains unchanged", click Open connected property. In the Custom metrics tab, click Create custom metrics. To manage your custom insights you’ll need to scroll to the bottom of the home page and click on ‘View all Insights’ in the top right corner of the ‘Insights and recommendations’ section. To use one of the suggested custom insights: Select the check box for each insight you want to create, then click Create selected. Explorations are not available in Universal Analytics (UA), but it has custom reporting features. Reports > Library > Click Create new report > Choose Create Overview Report or Create Detail report. User snapshots. Three steps to get this done: Step 1: navigate to the admin interface – Custom Definitions >> Custom Dimensions. The most important custom dimensions and metrics for GA360 BigQuery export, for different scopes like user, session, hit and product. To do so, click on “Free form” and select the “Funnel exploration” technique. In Event property, enter the name of the event parameter. Ensure the type is set to “Number”. Adding these new GA4 dimensions and metrics should help. In the User-Defined Variables section, click New. In UA, users can create custom reports based on specific metrics and dimensions. Step-3: Click on ‘ Data Streams ’ under the ‘ Property ’ column: Step-4: Click on the web data stream for which you want to set up form interaction tracking in GA4: Step-5: Make sure that the ‘ Enhanced Measurement ’ featured is enabled: Step-6: Click on the gear button under ‘Enhanced measurement’ to access the settings menu:Calculated metrics are ideal whenever you want to report on a compound metric in GA4. Click the edit icon in the upper right-hand corner. Creating a sample segment overlap report. You can't use hyphens in the name, but you can use underscores and spaces instead. Google Analytics 4 places a. the report doesn’t include one of the dimensions, then a blank card appears for that comparison. Evaluate user engagement. Or, for more beginning users, there’s the template gallery. My Step-By-Step Blueprint For Learning Google Analytics 4 BigQuery. Click on ‘Create’. With GA4, you can create custom audiences that can help you break down and analyze your data. Step 3: Click on “Funnel Exploration” report. Step 4: fill in all details of the calculated metric. In the left-hand menu, click the drop-down arrow on ‘Customization’. Select the GA4 configuration tag you have previously set up, then provide an event name. Pie: displays a pie chart of the selected metric grouped. g. You can also customize a report and create an exploration to include. If you want to collect information that Analytics doesn't capture with these dimensions and metrics, you can create your own custom dimensions and metrics. To add a new report, click “Create new report”, then click “Create detail report”, and start with a blank report. Click Add new condition to specify the selection criteria for this segment. If you see the message: “This is your GA4 property. My goal is to provide valuable content to data analysts, online marketeers and engineers, who seek guidance on how to query the GA4 BigQuery export data set. You can also create custom insights from this section, just click Create from the Insights section. In addition, you can mark up to 30 more (50 for Google Analytics 360) app or web events as conversions. For standard GA4 properties, you can create up to 50 custom metrics. users who viewed X page) custom metrics are metrics in and of themselves (such as phone calls). 1. How to Use Custom Dimensions. In case you haven’t set up your GA4 property yet, you can use the. Step 1: Log in to your Google Analytics 4 account. Here are the steps to set it up: In Google Analytics, click ‘Settings Admin’. How to implement a custom event You can implement a custom event in a few different ways, depending on how you set up your website or app measurement. Step-1: Navigate to your Google Analytics 4 property and click on the ‘Configure’ link. Click New conversion event. GA4: Released in 2020, replaced UA in 2023. Segment Types in GA4. To effectively measure the success of your signup. In GA4, custom dimensions and metrics are created from your event parameters, so to set a custom dimension or metric, you simply provide it with a name,. Step 1: Go to Custom Insights in GA4. In the row for the custom dimension or metric, click > Archive. Method: properties. 3. Hi Ben: would you be able to explain in more detail how you got your “load_time_sec” value to appear in your GA4 Exploration report? Following instructions from another source, I created a “Page Load Time” event in GTM and I created a custom metric in the GA4 account that matches up with the page load time parameter I have set up in the tag. inactive). Add or remove an item from a shopping cart. You can also use a blank template to create a free form report, but we like the free form option because it populates the report with some data to start. Select “exactly matchesDifference Between GA4 Explorations & Universal Analytics’ Custom Reports. First, log into Google Analytics and click the Explore tab in the left sidebar menu. 1. Step 2: Click Create and then click on ‘Data Source’ to add Google Analytics as a data source. Step-3: Click on the name of the data stream for which you want to exclude internal traffic: Step-4: Scroll down your screen and then. The total revenue does not include tax and shipping charges. In Admin, under Data display, click Custom definitions. g. From here, you can create a custom filter based on up to 5 dimensions. A data filter lets you include or exclude incoming event data from being processed by Google Analytics. ”. First, go to the Explore tab in the left-hand navigation bar that pops out. You can't use hyphens in the name, but you can use underscores and spaces instead. You will see a new overlay appear, as below. In the left navigation, click Admin. Step 1: Open the GA4 – Google Merchandise Store demo property. Step 2: Install ExactMetrics. To start building a ‘custom report’ in GA4 navigate to the ‘Analysis’ drop-down menu and. Create new dimensions and metrics from event parametersIf you haven't customized your data collection code, you probably do not need to read this article or use custom. One circle is shown next to each minute. GA4 eCommerce has lots of built-in dimensions and metrics, but these alone won’t meet your needs. You can define up to 10 steps in the. To do it, you should follow these steps: Open GA4 Exploration and create a new report. A dimension is an element or descriptive element of the data, and the metric measures that data. Other dimensions and metrics that you might need are a bit harder to access. Step-1: Log in to your GA4 account. Creating custom reports in GA4 involves: Step 1: Create a GA4 Account and Get the Tracking Code. Inequalities there indicate tracking bugs, so that could be a good point of reference for assessing other hit-level discrepancies. How To Add Custom Dimensions & Metrics To GA4 Reports. In some ways, GA4 makes custom tracking easier than UA. To configure custom dimensions and metrics, go to custom definitions under the configure menu. Chose your created event parameter in the dropdown. In Configuration Tag, select your Google Analytics 4 Configuration tag. Focus on the data that's most important to you. To create a custom metric in GA4 using a default parameter, start by going to the Custom Definitions report under Configure and selecting Create Custom Metric. Enter a name and description for the segment. You will see a value of '(not set)' for a custom metric in the first 48 hours. If desired, click +add. In Admin, under Data display, click Events. Steps I've taken: 1. account_type = “paying customer”. Click the “Admin” button (bottom left corner of the page). Build reports with created parameters. Step-2: Click on ‘Data Streams’ under the ‘Property’ column. Typically, you’d have to manually insert the Google Analytics tracking code in your website’s core code files. In Admin, under Data display, click Custom definitions. Review the list of entities in Analytics (e. Next, click the “New Audience” button at the top right of the audiences list. Step 6: Configure a New Trigger for the Tag. Note: CallRail can not send source and medium data to GA4 default channels . The concept of custom dimensions in Google Analytics 4 is similar to the equivalent in Universal Analytics, but with broader capabilities. Step 1: brainstorm your calculated metric. To learn more about GA4 Custom metrics, check out this article: GA4 Custom Metrics. You’ll see three tabs open up labeled “Variables,” “Tab settings,” and finally a tab where you’ll see your results once configured. With the help of unnest and parse for dates or timestamps we can do the trick. This tutorial is a follow up of part 1: default 30-minute. When you need to report on informatio. So, follow. Step-3:. Step 2: Mark the new event as a conversion. ; Click the name of your data stream. Click “Blank” in your template gallery. User dimensions & metrics (GA4) Device, app, web, stream and platform dimensions & metrics (GA4) Geo location dimensions & metrics (GA4). Click. Since dimensions work a bit differently in GA4 (they’re event- or user-scoped), when you create custom parameters for your GA4 events, do not forget to register those as custom dimensions or metrics. Step-2: Click on the ‘Blank’ template under ‘Explorations’. Click Create a custom audience. Click Administration > Organizations. You can also schedule your custom reports to be generated regularly. If you want to measure the characteristics of a GA4 dimension that cannot be measured by any default metric, then create and use the custom metric. Next, you can create a new dimension or metric and give it a name and scope. This will aid in identifying the most relevant dimensions and metrics for your business. Then, click Submit. This reporting functionality is built into Google Analytics 4, but it takes some getting used to. Step 2: Now click on ‘Audiences’. Enter your formula and look for a green checkmark underneath the formula field to ensure that the formula is considered valid by Data Studio. A lot of Google Analytics 4 dimensions and metrics can be derived straight from the tables without performing calculations on the data. Not only are you able to create custom reports in GA4 like you could in UA, but you can actually add those reports right to your navigation. In GA4 the custom report is replaced by the ‘Exploration report’ representing the data in a dynamic table layout. Can be created with this method. calculated metrics – a way for users to combine standard or custom metrics using mathematical formulas. Click on 'Admin' at the bottom left corner of the page. Well done, you’ve just set up GA4-enhanced e-commerce. Click on the custom metrics heading, and then click the create custom metrics button. Option 2: Add Google Analytics 4 to a site with Universal Analytics (Analytics “classic”) The GA4 Setup Assistant adds a Google Analytics 4 property alongside your existing Universal. Ensure that these custom parameters are seamlessly integrated and available within Looker Studio. 3. Go to GA4 property Click on the Admin Section In the. Step 2: Click on create field. The last tab is where you’ll receive your visual report. If not, check if it is listed as an Enhanced Measurement event (e. To add it to a new collection, click “Create new collection” and then click “Blank”. Create a custom metric. It contains a dozen pre-built reports exploring some of the most useful metrics GA4 offers: Free formCustom dimensions and metrics are not required for data collected through automatically collected events, enhanced measurements, and recommended events. Here is how you can do it: Step 1: Log in to your Data Studio Account. Follow the steps described in the previous section to filter for the page you want to analyze. Click Add filter inside the Customize report panel. I've correctly registered all custom dimensions and my data proceed correctly. Learn to track People. Reports contain statistics derived from data collected by the Google Analytics tracking code. Note: The ‘Purchases’ metric is similar to the ‘Transactions’ metric of Universal Analytics. You can create up to five Calculated Metrics inside each Google Analytics property (if. Go to your Google Tag Manager account. Step 2: Mark the new event as a conversion. One of the most powerful features of GA4 is the Explore tool. Step 1: Log in to your Google Analytics 4 account and select any reporting tab where you want to build the comparison. To find a dimension. Go to your GA4 property view and click on the “Configure” tab. To customise your metrics, follow these instructions: First, Click Metrics In the Report data section. Follow the steps below to build a comparison. Required only if the GA4 Setup Assistant couldn't reuse your tags. You also have the option of using Google’s pre-made reporting templates or building a custom one based on specific metrics and dimensions. Step-3: Navigate to ‘ Explore ’ in your GA4 property: Step-4: Click on the ‘ BLANK ’ report template: Step-5: Name your report ‘ Conversion rate of each goal ’: Step-6: Set the date range of the report to. Step 1: Navigate to your Google Analytics 4 property and click on the ‘Configure’ link. GA4 (Google Analytics 4) Custom Metrics Tutorial; What are Predictive Metrics in Google Analytics 4 (GA4) GA4 Ecommerce Conversion Rate –. Step 2: Mark the event as a conversion. This comprehensive approach will enrich your reporting and enable you. Step 2: Click on “Create”. Step-2: Now click on ‘Engagement’. Step 2: Click on the ‘View All Insights’ option. This is an underlying metric showing you the average time your webpage was in the focus of your user. 1. You cannot save the comparisons. Then, Click Add metric, and search for the metric you want to add. GA4 greatly simplifies the process of tracking interaction events like user scrolls, searches, clicks and link-follows, and video engagements. Click Add new condition to specify the selection criteria for this segment. When you create a custom dimension or metric GA4 populates this with whatever value it collects from the corresponding event parameter or user property. This number is important because it can tell you a lot about your user journey on your webpage. Click Archive. To create a custom dimension in GA4, you start by navigating to Admin and then. In the Custom events table, select the event to modify. If you miss any required parameters for an ecommerce event, the event will be treated as a custom event and won't appear in the report. Go to Admin > Events. Go to your GA4 Property > Custom Definition settings and create the 4 metrics shown here: Step 3: Publish GTM Web Container & QA. ”. 5 more Custom Dimensions and Metrics. Edit level user access is required to configure custom dimensions in GA. Click Custom definitions. Make sure to add the event name using the correct casing. Then select the iOS app, Android app, or Web. Step 1: Click on the ‘Configure’ link. Now, let’s get into our list of the top metrics you can track with Google Analytics. In Admin, under Data display, click Custom definitions. In Metric name, enter a unique name for the new metric. From the left menu, access the report library. Step 4: Set the conditions of the custom insight (Segment = All Users). Under the 'PRIMARY DIMENSIONS' header, you can manage the metrics in the table header. Next, go to your website and complete steps to trigger the event, then check your DebugView and confirm it was triggered. 4. If there is more than one data stream for the property, then you will need to select the data stream you want to use. Enter the Dimension name and select user under ‘scope’ and add the parameter (code) under User property. Step-7: Once you have discovered duplicate transactions, download this. On the insights dashboard click on ‘Manage’ in the top right of the page. How To Add Custom Dimensions & Metrics To GA4 Reports. Step 1: Navigate to your Google Analytics 4 property and click on the ‘Configure’ menu. 9% of the users who viewed an item went on to the next step add_to_cart. 4. Apply multiple segments to a report. Sign in to Google Analytics. There are two types of audiences created by default, ‘All Users’ and ‘Purchasers’. Step 3: click on “+ New Calculated Metric” button. Step 4: Set the conditions of the custom insight (Segment = All Users). Session traffic source dimensions. Analytics Mania - Google Tag Manager & Analytics 73. Click on Preview. The third step is different and is described below. In the Custom metrics tab, click Create custom metrics. You should now be able to see the complete list of all the logged events (including automatically collected events) in your GA4 reporting view:You can find the new GA4 funnels by clicking on “Explore” and going to “Funnel exploration. 'cpc': (short for cost-per-click) users who click a paid advertisement. Import “Total users” as a metric. Once you reach the Google Analytics homepage, click the gear icon in the lower left corner. Step 2:. To create a new calculated metric in Analytics follow these steps: Login to your Google Analytics 4 Account.